Who we are
“Luxury Coaches London” (“we”, “us”, “our”) is a coach-hire and tour services provider based in London, England. Our website address is:
What this policy covers
This Privacy Policy explains how we collect, use, store and share your personal data when you:
- visit or use our website;
- make a booking enquiry or reservation with us;
- subscribe to our newsletter;
- contact us via email, phone or via our web-form;
- otherwise interact with us in connection with our services.
What information we collect
We may collect and process the following types of personal data:
- Contact information: name, email address, postal address, telephone number.
- Booking / service information: details of the services you request or purchase (date(s) of travel, number of passengers, pick-up and drop-off locations, tour itinerary).
- Payment & billing information: bank/credit card details, invoice information (where applicable).
- Website usage data: IP address, browser type, operating system, pages visited, time and date of access, referring/exit pages, cookie identifiers.
- Marketing & communications data: preferences about receiving marketing communications from us and our third parties, interaction with our promotions.
- Other information: any other personal data you choose to provide when you communicate with us (for example via email or forms).
How we collect your data
We collect personal data in the following ways:
- Directly from you when you complete a booking form, register on our site, subscribe to our newsletter, make a payment, or otherwise contact us.
- Automatically when you visit or use our website via cookies and similar tracking technologies.
- From third-party sources (for example payment processors, publicly available sources, or if you refer someone and provide their details).
Why we use your personal data (purposes)
We process your personal data for the following purposes:
- To provide and manage our services (including booking, invoicing, payment processing, scheduling, customer support).
- To communicate with you about your booking, services, or account, including sending confirmations, updates, reminders, invoices, or changes.
- To improve and personalise our website and services; for example by analysing usage data, preferences, and performance of our site.
- To send you marketing and promotional communications (if you have opted in) about our services, offers or events.
- To comply with our legal obligations (for example accounting, tax, safety regulations, and regulatory duties relevant to passenger transport).
- To detect and prevent fraud or misuse of our services.
Legal basis for processing
Where required, we rely on the following legal bases for processing your personal data under UK GDPR:
- Performance of a contract: for processing needed to deliver our services (for example booking, payment, scheduling).
- Consent: where you have given clear consent (for example to receive marketing).
- Legal obligation: where we must process data to comply with a legal or regulatory duty.
- Legitimate interests: where processing is necessary for our legitimate business interests (for example improving our website, preventing fraud) and does not unduly impact your data-protection rights.
Cookies and tracking technologies
Our website uses cookies and similar technologies to collect website usage data. This helps us to:
- remember your preferences and settings;
- understand how you use our site and improve user experience;
- measure and analyse traffic and usage.
You may accept or decline cookies. Please note declining certain cookies may impact your ability to use some parts of the website.
Sharing and disclosure of your personal data
We may share your personal data in the following circumstances:
- With service providers working with us (such as payment processors, booking systems, vehicle operators, maintenance providers) to the extent necessary to provide our services.
- With regulatory authorities, law-enforcement agencies or insurance providers when required by law or to protect our rights.
- In connection with a business transfer (for example if we merge with or are acquired by another organisation, we may share data as part of that process).
- With your consent or at your direction.
We will not sell your personal data to third parties for their independent use.
International transfers
If we transfer your personal data outside the UK/EEA (for example to a vehicle‐operator or partner based outside the UK), we will ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your rights.
How long we keep your data
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including:
- for the duration of the service provision (booking, travel, payment);
- hereafter for as long as required by applicable laws (for example tax or accounting rules), or legitimate business purposes (for example complaint handling or analytics).
- Once no longer needed, we will securely delete or anonymise your data.
Your rights
Under data-protection law you may have the following rights in relation to your personal data:
- The right to access the personal data we hold about you.
- The right to request correction of inaccurate or incomplete data.
- The right to request deletion (erasure) of your data in certain circumstances.
- The right to request restriction of processing of your data.
- The right to object to our processing of your data (especially when processing is based on legitimate interest or direct marketing).
- The right to data portability (in certain cases).
- The right to withdraw your consent at any time (where we are relying on consent).
To exercise any of these rights, please contact us using the details below. We may require verification of your identity before responding.
Security
We have appropriate technical and organisational measures in place to safeguard your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage. Whilst we endeavour to protect your data, we cannot guarantee absolute security of data transmitted over the internet.
Links to other websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We recommend you read their privacy policies before providing any personal data.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect when changes were made. We encourage you to check this page periodically for updates. Continued use of our website or services after such changes constitutes your agreement to the updated Privacy Policy.
Contact us
If you have any questions, comments or requests regarding this Privacy Policy or our data-protection practices, please contact us at:
